What is Social Space?

Why it might be your next photo assignment.

As a viewer, we have a subliminal desire to put ourselves into the picture. By having people in a photo we can get a vicarious experience expressed by a posture, a pose or a fleeting expression and thus make an emotional connection.

Our approach to architectural photography is one that looks for opportunities to include people interacting in normal and meaningful ways, with the structures, with the space and with each other. This is Social Space in architectural photography.

Not every photographer is suited to working this way. It takes someone who is not only technically proficient but one who knows how to direct and empathize with people — sometimes people who had no intention of being in front of a camera when they woke up that morning.

This is where Lawrence Anderson excels, in bringing together the sense of architectural space and the connectivity of real human interaction.

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