In Silicon Beach, cool is the new currency.
When Gensler called us to photograph the new Omnicom Group offices in Playa Vista, we knew our images of this stylish space needed to reflect its elevated design status. We crafted each shot to highlight the clean lines, varied levels of transparency and interesting textures created by the Gensler design team.
Playa Vista is rapidly gaining a reputation as the place for creative, tech and digital media companies to grow — rivaling Silicon Valley! “Silicon Beach” is expanding like crazy right now, attracting companies with its hip, laid-back, surfer-chic vibe.
In the heart of this growing community is Playa Jefferson, a recently renovated development courting big-name tenants like global marketing communications giant Omnicom Group, who moved their LA headquarters to Playa Jefferson’s Building C.
Playa Jefferson isn’t new to the tech scene. Since the 1970s, the campus has housed companies like Citibank, whose engineers reportedly developed and tested the first ATM here!
The vibrant, playful interiors of the Omnicom Group offices were designed by Gensler, built by Sierra Pacific Constructors, and embellished with exuberant murals by artist Charlie Edmiston. This creative collaborative office space oozes cool!
Splashes of color complement the 60,000 sq ft building’s energetic angles and industrial details. Staff cruise by on skateboards, stopping for coffee in “La Cocina” before plopping down for an impromptu meeting in comfy yellow armchairs. What an amazing place to work!
Gensler’s Newport Beach office was charged with the redesign of the expansive Playa Jefferson campus, and the Omnicom offices in particular, for Vantage Property Investors. Design Associate Alison Wineland spearheaded the project, under Design Director and Principal James Young, who hired me to photograph this and several other projects.
David Loyola, another Design Director and Principal at Gensler and renowned for his writing and lectures, even stopped by to help style some of the shots. I love working with Gensler, and it was a real pleasure working with Alison — she’s a phenomenal new architect, and I can’t wait to see what she does next.
We had a great time on this project, and we’re so proud to share these final images!
See the Featured Gallery for more images.